5 Easy Steps To Make Your Website Visitors Buy

5 Easy Steps To Make Your Website Visitors Buy

In his book "Practical Thinking", Dr. Edward de Bono talks about the basic thinking processes, how one understands, and the ways to be right or wrong in thinking. He said that the main purpose of thinking is not just to accumulate knowledge but to get enough knowledge in order to act on something. He also said that, in practice, the validity of an idea does not have any bearing in being right in thinking, for being right is a feeling, a belief that one is right during the time of thinking.

To put this in practical use, you should write your ad copies so that your visitors will feel it is right to buy your products. Make them feel that it is their idea to make the purchase. By doing so, it will be easier for you to persuade these potential customers to hit that buy button.

Here, then, are some ways to create that feeling of rightness in your readers:

1. Provide the benefits of your product.

People usually buy because of the benefits, not because of the features of a product. They think, "How can this help me? What’s in it for me?" By providing the benefits, you can show how your product can avoid pain. For example, you may say, "Never again be rejected when asking for a date." You can also show how your product can gain pleasure. An example, you can say, "Imagine yourself opening the doors of your dream home."

2. Use "goody-goody" words to build up the positive emotional reaction of your readers.

Words such as honesty, freedom, dignity, love and dream, convey such emotions that your readers react positively to them. For example, you can say, "Financial freedom for you." Your visitor will then have the feeling that financial freedom is possible for them, and they may want to take a look at your product.

3. Use "bad" words to elicit the negative reaction.

Using "bad" words, such as hate, weak, or debt convey the opposite. By using these words, you can heighten the negative feelings of your readers that they may see your product as a tool to avoid or end their pain. You can say, for example, "Don’t you just hate your job?"

4. Assume your visitors will buy your product.

A popular line in ad copies start with the words "Who wants to be the next". For example, by asking "Who wants to be the next millionaire?", you are assuming that by buying your product, your visitor will become a millionaire. You can also start your sales letter with the greeting, "Dear Future Millionaire".

5. Add a little humor in your sales letter.

Humor can put people in a good mood, making them to agree with you and lower their resistance to buy. This can provide that little extra push needed to close a deal.

Remember, make your readers feel that buying from you is a right decision they are about to do. Provide the benefits of your product, use words laden with emotions, and add a little humor in your ad copy. This way, you may see a drastic improvement in your sales conversion.

Looking At Funny T Shirt Printings

Looking At Funny T Shirt Printings

Funny t shirt printings can be found anywhere and everywhere. It is true that funny t shirt printings are in very high demand and that the are sought after by not only younger people, but also older people. Yes, even the older people like to poke fun at things, whether it is their own limitations or even their own political views. When you go to such places as the San Francisco airport, you should not be surprised to find a shirt that says "The Governator," with a picture of the half man half machine terminator on his bike. No matter what the design or what is being made fun of, it only contributes to the humor that funny t shirt printings bring. Everyone wants to display these funny things which can certainly lighten up any persons day and really does bring attention to you.

There are even funny t shirt printings that have sayings like, "Stop repeat offenders. Don’t re-elect them," as well as, "Save the whales! Trade them in for prizes." You must honestly think to yourself, what do people see in these? We have emerged from a age that society has gotten lighthearted and enjoys to have some fun with either words, public figures and celebrities, or just concepts in general.

Funny t shirt printings really are humorous. Despite some being offensive,they really do make you laugh, which is the point of them. Because of this it is not surprising when you see funny t shirt printings for kids with such sayings as, "It’s not my fault my brother did it!" and "I may be small, but don’t let that fool ya, cause I am still the boss." Shirts like these that are for children have proven to be irresistible for parents and have also have proven to be hot sellers.

The entire concept of funny t shirt printings is to bring humor. With funny t shirt printings, you can express a humorous statement or just poke fun at someone or something. Funny t shirt printings help people express themselves in a humorous way that usually always results in getting some sort of attention, as well as getting a few laughs at it.

Funny t shirt printings were made to bring out the fun side in people and to allow us to be not so conservative. Funny t shirt printings are really made for the open minded and those with a sense of humor, as they can offend someone who is not so lighthearted. There are many funny t shirt printings that are catered primarily towards adults and for good reason. Funny t shirt printings give adults many benefits. One of the biggest benefits of funny t shirt printings is that they allow us to be funny, goofy and yet still stay an adult at the same time.

It never hurts to get out and let loose every once in a while. So when you are feeling under the weather or having a stressed time, go find a funny t shirt printing. They are sure to brighten your day as well as anyone else who sees you wearing it.

Coaching Tips for Powerful Presentations

Coaching Tips for Powerful Presentations

Tip #1 The purpose of your speech is to get results; to help people make changes and think or act differently. So start with the end in mind. What do you want people to do as a result of your speech? What do they need to know to do this? What do they need to feel to do this?
Tip #2 Show your audience that coaching is a process. It is different from consulting. Do some coaching (role playing) during your presentation. Let audience members see what it would be like to have you as their coach.
Tip #3 Determine what kind of coaching the client wants and needs. Interview a few people before you give your program to find out what challenges they are experiencing. The program chair can provide you with a few names to contact. Then use this information in your speech content.
Tip #4 People learn in three ways: Visual (what they can see), Auditory (what they can hear), and Kinesthetic (what they can touch). Try to include all three ways in your speech. Most of your audience will be visual and need to “see” what they “hear” from you. So tell your personal stories to support your points. When the audience hears your story(ies) they will feel connected to you.
Tip #5 People have short attention spans. Review your main points before you end your speech. Don’t give them too much information. Most people only remember one or two concepts – so provide your best one or two ideas that will have the most significance to that particular audience.
Tip #6 Be conversational by engaging the audience. Don’t lecture the audience. Adults love to learn but don’t like to think they are in school. Be interactive. Remember, the audience that gets involved with your material will learn something they can use immediately. A great speaker wants the audience to “own” his/her material.
Tip #7 Use humor. This keeps the audience interested and they learn better. I don’t mean telling jokes. Use deprecating humor or make comments on common every day events, you know, the human condition. Bill Cosby is great at this. Think of others who do this well and emulate their style.
Tip #8 Use strong openings. Examples: a story, a significant statement, a quotation, a challenging question. You really only have 60 seconds to connect with your audience. Then you must provide a speech that engages them. Using personal stories and sprinkling your remarks with humor will keep them interested
Tip #9 Use Strong Closings. Examples: Provide a summary. (Tell ‘em what you told them) Review the main points, make a statement, tell an anecdote. Finally challenge them to take some action . . . immediately, in the next 48 hours, in one week, by the end of the year.
Tip #10 Use an evaluation form. This will provide you with feedback to grow and make course corrections as needed. Keep it short and always ask, “Who else would benefit from this program?” “May I call you to get this information?” Then follow up! For more tips: www.speaklikeaproforprofit.com

Gifts And Novelties For Every Event

Gifts And Novelties For Every Event

Kids in particular love little gifts and novelties. Even something as small as a whistle (while it will eventually drive a parent crazy) can be such a fabulous little trinket to a child. For Halloween this year, we gave out candy and one novelty to every child. Almost every single time, the child was more interested in the novelty we handed them than the candy. And since we used whistles among other things, we had immediate feedback on our choice as our entire neighborhood was illuminated with the sound of little ghost whistles up and down the street. These things, particularly because they are surprises, make a kids experience that much more personal and fun.

For parties, whether they are holiday parties, birthday parties, housewarming parties, or just a get together, we always have a few novelties on hand for the children who show up. This practice does two things. First, it lets them know that they are welcome in our home. This little ice breaker helps them relax After all, they are usually dressed in their “good” clothes, have received numerous lectures about the behavior that is expected from their parent, and are a little nervous to do the right things in someone elses home. Breaking the ice with a novelty helps them understand that we understand they are children and we dont expect them to be perfect in our home, which often leads to better behavior because their stress level plummets.

The second thing this does for them is gives them a distraction and a new way to associate with the adults around them. Adults can be terribly boring. Whether there is just one child in the mix or several, the adults are still terribly boring. But unless the other kids know each other well, it takes a little time for them to feel each other out and engage in their own activity. Younger children still need to be assured that its okay to play while they are at the party. Remember that behavior lecture they received? Remember when they usually get in trouble?

Using gifts and novelties as an ice breaker doesnt have to be limited to children. However, when handing out these little gifts or novelties, keep in mind that children under the age of four may very well choke on small items and you need to make sure whatever youre handing out either cant fit into a little mouth or have a separate gift and novelty section for the young children.

If youre going to enter the novelty world for adults that attend your parties, you might want to give serious consideration to what youre handing out. Children are easy by comparison because they are truly happy with so little. Adults, on the other hand, tend to have grown past that interested period in their life and now need something a little more exciting than a whistle to feel like they are getting something. You dont have to go very expensive for adult novelties, but you should go creative. If youre making a joke, make sure everyone understands the joke. For years, we had a running joke inside our family about the Budweiser Frogs. At a gathering we had later, Budweiser tee shirts were handed out. The problem was that only half of the individuals there understood the joke, so half the adults thought my parents were trying to give away beer tee shirts as a gift. It didnt hit this particular crowd very well.

Novelties and small gifts are perfect little thank you for coming packages. If your event is particularly important, you might want to avoid humor and go for more tasteful selections. However, if youre handing out novelties for a back yard Fourth of July barbeque, its okay to use humor instead. Matching the novelty with the occasion often tends to be the hardest part. People with a strong sense of humor tend to want to stay with humor, even for more formal events. This can be frustrating. People who tend to be more emotional and cater toward their appreciative feelings tend to want to be more upscale in their selection, even for tee shirt and jeans events. Either way, you simply want to try to match the novelty with the event, and the crowd. Be aware of accidentally leaving anyone out of loop, and have tons of fun with it. Once you start exploring the world of novelties, youd be surprised how many choices you actually have.

New Sources of Hyaluronic Acid Provide Hope for Increased Availability – Hyaluronic Acid Injection Restylane ® Announces New Rewards Program

New Sources of Hyaluronic Acid Provide Hope for Increased Availability – Hyaluronic Acid Injection Restylane ® Announces New Rewards Program

E-Hyaluronicacid.com announced recently that research continues into the purification of Hyaluronic acid from the vitreous humor of fish. This method is highly efficient and easier than derivation from rooster combs and other sources. In other news, Medicis, the maker of the Restylane ® Hyaluronic acid injection, announced a new rewards program, providing benefits to frequent customers.
Scientists have pinpointed a way to derive highly pure Hyaluronic acid from the vitreous humor of fish. This method has the potential to be extremely important for the commercial Hyaluronic acid market as it provides an easy, safe and economical way to synthesize high amounts of Hyaluronic acid. If patent approved, the process could make Hyaluronic acid products even more readily available and could help scientists in the search for uses of Hyaluronic acid other than Hyaluronic acid injections, supplements, beauty products, liquids and serums.
In related news, Medecis, the maker of the Hyaluronic acid injection, Restylane, announced a new consumer incentive program. Consumers will receive an initial reward upon proof of their first visit, and subsequent rewards for Restylane treatments within six-month intervals. For each qualifying treatment, participants will receive rewards ranging from $25 select retailer gift cards to $100 spa gift certificates. The Restylane Hyaluronic acid injection rewards program is the first ever offered for a cosmetic procedure.
Restylane is the first non-animal stabilized Hyaluronic acid ("HA") filler for the treatment of facial wrinkles and folds. The incentive program was developed to reward loyal Hyaluronic acid injection, Restylane consumers for adhering to a semi-annual treatment schedule, designed to ensure optimal results and maximize patient satisfaction.

Getting Past Gatekeepers: Don’t Get Left At the Gate When Calling on Decision Makers

Getting Past Gatekeepers: Don’t Get Left At the Gate When Calling on Decision Makers

DOES IT SOMETIMES SEEM AS THOUGH DECISION MAKERS are residing in a gated community? Learn how to bypass gatekeepers (GK) — those professionals who “guard” the decision makers and often run interference for them — to get in front of decision makers (DM).

Traditionally a secretary, administrative assistant or switchboard operator blocked entry. Now there are electronic nemeses as well: voice mailboxes and blind e-mail addresses. Yet gatekeepers can be your adversaries or allies, depending on your approach. Your challenge: to be regarded as important enough to be allowed into their inner sanctum.

Here are my rules of thumb for “Passing Gate” and receiving consideration by decision makers:

1. Turn GateKeepers into allies: treat them with respect, humor and compassion. Their job is tough too. They get it from both ends. They are people with their own personality, not faceless obstacles to be overcome at all costs.

2. Help decision makers look good in their manager’s eyes. Can you solve his/her problem? Let the GK know. They will &quot;carry your torch&quot; for you. presenting you as his/her solution to the DM’s problem.

3. Recognize GKs and other intermediaries as vital to your information-gathering mission. Learn more about the DM, his/her department, recent trends, internal machinations within company, from the GK. Be nice to all.

4. Calling before/after GK’s shift will get you through directly. Many DMs work long hours and feel less pressured before/after hours.

5. Gather information with every call you make. Ask appropriate questions and gather information about the decision maker, his or her schedule, what else is happening in the company at the time. Be attuned to insights into the psychological make-up of the person you are calling for. Ask when the best (and worst) time to call is? How do you pronounce your DM’s name? Does he or she prefer an informal name: &quot;T&quot; for Hortence or Condy for Condelezza.

6. Utilize multiple forms of communication to make contact. Use calls, postcards, faxes and e-mails. Ask GKs and DMs about their preferred ways of communicating.

7. The phrase “returning his/her call” upgrades your call’s importance in GK’s eyes. Use it to indicate past history.

8. When leaving repeated voice mail messages, list a different benefit you provide during each message, as a way to both qualify and distinguish yourself.

9. Keep your messages succinct: be short and sweet.

10. Stay upbeat — even if it’s the 10th unreturned message you’re leaving.

11. Be creative/funny/distinguishable so as to get consideration.

12. Humor works. Self-effacing humor and humor in solidarity with the gatekeeper help open doors.

13. When all else fails, have your Gatekeeper call theirs!

1. Call and claim you’re family, or claim to be calling from the police, IRS or FBI.

2. Become surly, rude or sarcastic. It’s a turn-off and suggests immaturity and a lack of flexibility.

3. Avoiding filling up your recipient’s voice mailbox with long and detailed messages. It’s inconsiderate and shows bad judgment on your part. Use your short elevator speech instead.

4. Don’t make the Decision Maker wrong for not being there to answer you in person, or for not having responded yet. Believe it or not, you’re not the center of their universe!

5. Avoid using clichés and following scripts. Show some personality and spunk such that you’ll stand apart from the crowd when you call and be memorable when they decide who to call back.

Treat others like the valued individuals they are and remain confident you’re someone whose call decision makers will be glad they took. The only Gates you may not master on your first call…Bill Gates.

Readers Digest

Readers Digest

There is one magazine that I have read since I was old enough to understand what is printed inside, and if I see a Readers Digest today, I have to pick it up and read it. I don’t know why this is, but I have always loved to read them, and I think it might be perhaps it is such a good slice of life, with just the right amount of humor thrown in. I read a lot of the women’s magazines my grandmother had when I was younger, but nothing could ever compare to the Readers Digest.

I haven’t had a subscription in a long time, but I still read it. A friend often gives me his old magazines, and he usually gives me the Readers Digest from the month before. When I did have a subscription, however, I was very pleased with the price. Back then, I got it for under ten dollars a year, and I think the price might be just about the same today, though I am not sure. Usually if I buy one new today, I spend the money to buy it off the news shelf.

The humor sections in Readers Digest are by far my favorites. This is probably because for the most part, these clips are things that have happened to real people, and for the most part, the quips are witty and smart. These often are the first things I read when I get a Readers Digest, and then I go back and read the articles that interest me. I have a feeling there are a lot of people that do this. They are great in the doctor’s office waiting room too, because you don’t have to stop in the middle of a long article when it is time for your appointment. If you just read the humor clips, you can easily put it down when it is time to go.

Don’t forget that Readers Digest will pay you for your own silly moments. The money they offer is not bad either. You don’t have to be a writer to submit your moments to them, you just have to be able to tell the story, and it does have to be funny. Readers Digest also accepts jokes to some degree, as long as they are funny, and are for the most part tasteful. If you have had something hilarious happen that you think many can relate to, submit to the magazine. You may see your story in print, and have a nice little check to go along with it.

Am I Really A Stroller-Monger?

Am I Really A Stroller-Monger?

I was reading "A Modern Infant Armada", a humor column in Maclean’s Magazine written by a fellow humor columnist. Writing about it now is a bit like a painter painting another painter or a singer singing about another singer (but it not like a cook cooking another cook.).
David Russell (yes, another humor columnist named David) laughs at his neighbor for parking both cars in the driveway to make room in the garage for four strollers for just one child. I laughed with him. Four strollers for just one baby is ridiculous, right?
However, David Russell becomes a parent himself, a condition that afflicts many unsuspecting homo sapiens, and he concludes that a call to his neighbor is warranted: "I need to see if he can help me get a fleet rate."
"Traitor!" I cried out. "Stroller monger!"
"Who’s a traitor?" my wife asked as she walked in the room. "And just what is a stroller monger."
I resisted the obvious answer – that a stroller monger is somebody who mongs strollers. "David Russell. He says that one stroller is enough for any child, but then he decides to buy an entire fleet."
"Say, we could have saved a bundle if we had applied for a fleet rate," my wife mused.
"What? We don’t have four strollers."
My wife smiled. It was a sweet smile you could just fall in love with…if you did not know that it meant, "Oh yes we do!"
"We do not."
"My wife took out her counting fingers. "First there is the car seat," she said, pressing down the first finger. "We snap it into the stroller base whenever we go anywhere."
"OK, that’s one."
"Then there is the SUV," she said, pressing down on a second finger. The "SUV" is a full sized stroller. We bought it when we were still squeezing it on a downtown apartment. With no storage space, it stood in the entrance area, blocking our path to the kitchen and any hope of escaping if the place caught fire. The SUV is the Hummer of strollers.
"OK, that is a stroller, I will grant you. But that’s just two."
"We also have the fold-up stroller," my wife said, pressing down a third finger.
"But she’s not even using it yet."
"She will soon and we have it now," my wife pointed out. "Then there is the old fold-up stroller we kept as a backup. That makes four."
"You can’t count duplicates. That’s double counting."
"It takes double the space," my wife insisted. "We have four strollers.
I stared in silence. Slowly it sunk in. Yes, there were two Davids who were humor columnists, but there were also two Davids who were stroller-mongers.
Uh-oh. My wife was smiling again. She was watched for just the right moment to strike. "Our baby has more seats in this house than anybody else has."
"That’s ridiculous." No sooner had the words left my mouth than I remembered the boomerang rule. Words like ridiculous, ludicrous, silly, stupid and big mouth usually apply only to the person who speaks them.
My wife rhymed off our seats, "Three on the couch, two chairs in the living room, six in the kitchen, one in the bathroom and one at each of our desks. Plus the three red chairs Little Lady has in the living room. That makes 17."
"Ha!" I knew it couldn’t be true.
Then came that deadly sweet smile again, the smile that said, "Take my hand while I lead you around the house to see why you should think first and shout ‘Aha!’ later."
In the kitchen stood the high chair and the sit-in play saucer. In her office sat the rocking chair that never rocked and the bouncy chair that never bounced. There was the swing seat, and there were two cushion seats for sitting upright on the floor. She opened the door to the enclosed porch, and there were the four strollers and the car seat she would soon be using.
"That makes 12," my wife tallied. "We each have fewer than six."
I thought really hard. "Aha!" I said again, proudly pointing out that this time I had thought first and shouted ‘Aha!’ later.. "We have three chairs on the balcony, and six on the patio. There are also six folding chairs for the fire pit."
Desperate times call for desperate measures, and there was no reason to forget all the outdoors furniture at a time like this. Unfortunately, there was no reason to forget arithmetic, either. Our baby still had the most seats in the house – and outside the house, too.
"Uh, do toilet seats count?"
My wife smiled her sweet smile again, a smile that could only mean, "So, stroller monger, what do you have to say for yourself now?"
I knew that another humor columnist named David had just been labeled a traitor. Meekly, I mumbled. "Lawn tractor seat?"

Speak With E’s Part 3

Speak With E’s Part 3

“Educate, Energize, Entertain, and provide an experience for your audience”
1. Use direct eye contact. You can focus on one person when making a point… and everyone else in the audience will think you are speaking to them, too.
2. Don’t just stand behind the lectern move around, gesture. Be animated. (Fifty-five percent of how people perceive you is by body language; 38 percent by your voice; 7 percent by your words.)
3. If you are telling a story, assume the posture of the character you are acting out. For example, if you are talking about babies then look like one and sound like one.
4. Humor helps. Humor especially if it is self-deprecating, often wins over an audience. Example: When president Kennedy was asked how he became a war hero, he responded, “It was involuntary. They sank my boat.”
5. When appropriate smile a lot. Be enthusiastic about what you are saying. Make it fun. Learning is directly proportional to the amount of fun your audience is having. Laughter is like internal jogging. Aren’t adults just grown up kids?
6. Use visual aids to increase audience retention of your message. But never become a master of ceremonies to your overheads. Toys create humor and playfulness.
7. Be creative. Include music, poetry, games, songs, dance, brainstorming, and role playing.
8. Dress appropriately. Always be a step above the audience. If it’s “business casual,” be a little dressier than casual. You are your best visual aid!
9. Have strong closing remarks that include a summary that reviews the main points. (People have short attention spans.) Or, make a statement or tell an anecdote. Call for action.
10. Start and stop on time. Be flexible and able to cut the talks short if asked. Be in control. Leave time for Q&A.
11. Use an evaluation form. This will provide you with feedback and confirm your value to the participant. Ask what they liked most and what they liked least about your presentation. Ask for referrals. You might ask the attendees who else they know who would benefit from your program.
12. Send a personalized thank-you note. Ask the program chair for a testimonial in writing.
13. Create “BOR” (back of the room) products. Sell your books, e-books, and booklet(s). Create audiotapes, videotapes, and CD-ROMs. Having products will catapult your speaking career and make you more valuable to your clients. This “passive” income is frosting on the cake.

Exercises and Other Tips for Group Presentations

Exercises and Other Tips for Group Presentations

The success of any group presentation relies not on individual performance but teamwork. Although each member of the group must work hard for his part, he must also be willing and capable of working together with his teammates to allow the group presentation to proceed smoothly.

Suggested Communication Exercises and Other Tips for Group Presentations

Delegate and assign.
In most cases, a group presentation requires every member to take part in the presentation itself. A leader should be unanimously chosen and he must consequently delegate the appropriate roles and duties for each member.

Create a timetable.
A deadline must set for every small goal for individual members and the entire team. The presentation must be complete at least one week before the group’s set to present. This will give them enough time to rehearse their presentation, focus on resolving technical flaws and perfect its execution.

Build harmony and rapport among members.
There are a lot of icebreaker games and communication exercises that will help members to get to know, be comfortable, and understand each other. Fostering and strengthening bonds among members is important because it will allow them to work together more effectively, making them able to identify and understand nonverbal cues coming from other members.

Eliminate stage fright.
Group members should be made comfortable early on with presenting in front of a crowd. You should start with a crowd filled with people your group members are all acquainted with and comfortable with. Gradually work your way to a crowd that’s set to challenge your group’s equilibrium on stage. In this case, make sure to coach them on what and what not to do.

Make them crack a joke.
It’s easier to anger a crowd and make them cry than elicit laughter from them. Humor however is one of the critical success factors for almost all presentations. Unless you’re very sure that humor would be frowned upon, it wouldn’t hurt to develop the team’s ability to incorporate humor with their presentation either deliberately or incidentally. Ask your members to crack a joke individually then as a group. Go over the script for your presentation and hold a brainstorm meeting to identify which parts would best benefit from a little humor.

Get rid of the script.
There will be times that things would veer away from the script. Your group should be ready for this. You can help by making them memorize first what they have to say then asking them later on to paraphrase everything with their own words. What’s important is ensuring that they understand what they’re talking about.

Get them ready to interact with the crowd.
Interaction with the crowd is required even if it’s not planned and there’s no formal Q&A portion scheduled for the group. That’s why it’s important to prepare them for this early on. Start by questioning them about the presentation one by one then as a group. Make sure you ask them a healthy mix of objective and subjective questions.

Practice the sequence of events.
Teach your members how to engage in small talk with the crowd to introduce or conclude their respective presentations. Teach them how to properly introduce the next speaker as well to ensure a smooth transition from one part of the presentation to another. Sequencing might have nothing to do with the actual content of the presentation but it’s often what distinguishes good presentations from the best!