Advertising On Celebrity Fan Sites

Advertising On Celebrity Fan Sites

Online advertising isn’t quite the same as advertising anywhere else. On the web, ads are everywhere. In fact it is safe to say that the Internet is one gigantic billboard.

Online advertising also differs from regular advertising in that glitzy, gimmicky logos or images or even taglines don’t cut it. Usually, the people who use the Internet are looking for specific items of information and just tune out the various gimmicks that companies use for their commercials.

This may be because when the net was young and still mostly dial-up, the ads were banner types which were pretty but really heavy. Though broadband has now replaced dial-up, Internet users prefer ads that are light and easy and preferably unobtrusive to their research.

What is the same, whether you advertise online or offline is that people connect with people. In general, they respond better to ads that appeal to their values or feature something they can relate to. They relate better to commercials that feature people.

For example, if your product is about health care, they are more likely to respond to a doctor than to anyone else. If your product is about basketball shoes, they are more likely to respond to a basketball player. Basically, you choose a spokesperson that your prospective buyers will believe or listen to. The only exception to this rule seems to be celebrities. For some reason, people will believe almost anything celebrities say, whether or not they themselves are suited for the product or not.

Now, hiring a celebrity to endorse your product can be a really expensive thing. Most celebrities charge high, after all you are trying to ride on to their popularity. Their manager will make sure that they get the most out of being your commercial model.

Unlike regular advertising, however, there is a way to cash in on the popularity of celebrities without having to pay an exorbitant rate. They are called celebrity fan sites. These are sites about a celebrity that may or may not be owned or maintained by the celebrity who is featured. Usually these sites are run by a fan of the celebrity, hence the term celebrity fan site.

Here is a truth that artists who last long in the industry know. The fans control their world. The acceptance of the public of their image, their composition, their design, their performance determines how much money they will earn.

The fans are also the ones who search the Internet the most about information about their favorite, and some not so favorite celebrities. Celebrities are among the highest searched items on the net. Over 40 million queries about them are made a day.

Thanks to search engines, these celebrity fan sites get quite a bit of exposure. They talk about their favorite singer, actor, model, or athlete. They have interesting information that attracts even more fans of their favorite star.

That’s a lot of traffic that businesses can utilize. All the companies need to figure out is which ones of the many celebrities will their target group be likely to visit. This will help you get the necessary exposure that your product needs.

One way to look at it is as sponsorship. A lot of TV shows or segments are sponsored by various companies. They allow these TV shows or segments to stay on the air. In exchange, these shows flash their logos of their sponsors during commercial breaks.

Online advertising has an advantage here. Unlike TV where the sponsor has to wait for their commercial spot, online advertisers have their ads constantly on the page on specified areas. Visitors can see them all the time as they surf the celebrity fan site. Depending on the agreement, some sites will even allow the advertiser to have their ads on various pages of the site, so no matter where they travel on the actual site, they still see your product on display in a prominent area.

Putting an online ad on celebrity fan sites is a lot less expensive than paying for airtime on television. The cost is a lot lower and you get more exposure since you are not limited to just your national public. Keep in mind that the Internet is on a global scale.

These celebrities have fans all across the world. The celebrity fan sites, being on the net, have a global reach. If your business caters to the international market here is another reason why you may want to place your ad on a celebrity fan site.

People like to be in touch with people. They like to know what’s going on with their favorites. So of course, they will look up news on their idols and voila! When they visit the sites about their favorite star, there’s your ad. Isn’t that great exposure?

People often idolize celebrities because they see something in these people that they would someday like to achieve, whether it is a physical, mental, social or maybe just a financial thing. They long to be as beautiful or as smart or as attractive to the opposite sex. Some may just long to be as fit or as skilled an athlete. Whichever aspect it is that they admire in these stars, if your product is something that can help them come close to achieving that goal, they may just click on your ad.

You will need to do some research to find the best celebrity fan site on which to place your ad. You do want to get the most for your money and there are hundreds of celebrity fan sites out there. You are looking for the one that attracts the most number of fans who are also part of your target market.

If you find the celebrity fan site you like, make sure to check out the contact details of the site owner right away. Most of them will have a link on their site marked as “contact us”. Once you get in touch with them, you just need to negotiate for a prime spot on their site. Don’t wait too long! Other businesses want that spot.

Do Popular Fad Diets Work?

Do Popular Fad Diets Work?

It seems like so many celebrities today market their own diet, exercise, or weight loss programs, celebrities like Suzanne Somers or Kathy Ireland. The appeal of these programs is obvious, because celebrities are always so trim and healthy-looking. And since celebrities are often amiable and trustworthy, it’s easy to trust that their products will work for you.

Most celebrities, however, do not have any professional training in the fields of exercise, health, or nutrition. Often, they are merely offering a good sales offer to the public.

Experts on health and nutrition Annette B. Natow and Jo-Ann Heslin, who wrote the book Get Skinny the Smart Way, say that consumers should be apprehensive of celebrity-inspired diet and exercise plans. They point out these kinds of books are usually based on nutritional fiction and that, while the diets outlined in these books may result in short-term weight loss, they are not always very healthy for the long term. It might be wise to instead consider a plan written by health and nutrition experts.

Celebrities aren’t the only pitchers of fad diets. There have been many ridiculous fad diets through the years, and many people have tried them, including the grapefruit diet, which suggests eating a grapefruit before each meal. Then there is the cabbage soup diet, which involves eating all the cabbage soup you can. There have been fads that require eating nothing but eggs, eating only raw foods, even fasting every other day. These diets not healthy.

No major health group ever supported the cabbage soup diet. The American Heart Association condemns it, noting that it can cause you long-term harm. Advocates of the diet say that you can lose as much as 15 pounds a week on it. However, this is just water, and when you begin eating other foods again, you will gain back all of the weight immediately. There are a few possible side effects of doing the cabbage soup diet, which include weakness, stomach cramps, and diarrhea.

Another dubious diet plan is known as food combining. Proponents of this type of dieting preach that you are overweight because you eat the wrong types of foods together. The requirements of this diet seem pretty random. For example, the diet might state that you can eat a banana only at breakfast. This makes no sense, as your stomach can digest different foods at any time of day. The goal of this plan is to consume fewer calories, but there are more efficient and healthy ways of doing this.

There are even claims that you can lose weight while you sleep. By using their product before you go to bed at night, you will lose weight in your dreams. This is an impossibility. There are even diet plans that state that you can lose weight by eating their special milkshakes or candy bars. These products are nothing more than milk and candy with added vitamins and minerals. You rarely feel sated or full after using these products, which can lead you to binge eat, and eat more calories than you would have otherwise. In addition, plans such as this make it very difficult to maintain any weight loss in the long term.

There is a lot of money to be made in the diet industry. Marketing companies will continue to feed off the ill health and insecurities of overweight people. When looking for an effective diet plan, it is your job to know the fad diets from the legitimate ones. In the long run, there are no true short cuts to weight loss. A successful weight loss program takes time and determination, along with exercise, healthful eating, and portion control.

Popular Celebrity Sedu Hair Styles

Popular Celebrity Sedu Hair Styles

From celebrities like Britney Spears, Jessica Simpson, and Angelina Jolie, these celebrity sedu hair styles have become more popular than ever. Proving to be this summer’s big fashion trend these sedu hairstyles are the must have for ever fashion conscious person.

You’ve seen then on the catwalks, you probably even seen pictures of sedu hairstyles in magazines but how do you get to have these fantastic looks?

Celebrity sedu hair styles are something that all fashion conscious women are looking to create and the good news is that now you can. With the introduction of the new sedu hair straightening iron you too can create celebrity sedu hairstyles and without the need for a highly trained hair stylist.

It really is simple and easy to do and once you have your sedu hair straightener you are well on your way. Paris Hilton sedu hairstyles, Britney Spears sedu hairstyles can all be yours in just a few simple steps. If you’re fashion conscious and want to look like the stars then you will need to know how the stars are getting their fabulous sedu hairstyles.

The most popular celebrity sedu hair styles to date have been Jennifer Aniston sedu hair styles and Jennifer Lopez sedu hairstyles but now nearly all the celebrities are following in their footsteps and sporting sedu hairstyles. If you want to join the celebrities and create your very own sedu hairstyles then you will need to purchase a sedu hair straightener. With this revolutionary new straightening iron you will be able to create celebrity sedu hair styles of your very own and from the comfort of your own home. From the popular flick sedu hairstyles to the chic and messy sedu hairstyles you will be able to recreate them all in your own hair.

Join ranks with the celebrities now and start creating your own sedu hairstyles with the sedu hair straightening iron. Who knows you could be the next celebrity.

Addiction to Fame and Celebrity

Addiction to Fame and Celebrity

Question:

Are Narcissists addicted to being famous?

Answer:

You bet. This, by far, is their predominant drive. Being famous encompasses a few important functions: it endows the narcissist with power, provides him with a constant Source of Narcissistic Supply (admiration, adoration, approval, awe), and fulfils important Ego functions.

The image that the narcissist projects is hurled back at him, reflected by those exposed to his celebrity or fame. This way he feels alive, his very existence is affirmed and he acquires a sensation of clear boundaries (where the narcissist ends and the world begins).

There is a set of narcissistic behaviours typical to the pursuit of celebrity. There is almost nothing that the narcissist refrains from doing, almost no borders that he hesitates to cross to achieve renown. To him, there is no such thing as "bad publicity" – what matters is to be in the public eye.

Because the narcissist equally enjoys all types of attention and likes as much to be feared as to be loved, for instance – he doesn’t mind if what is published about him is wrong ("as long as they spell my name correctly"). The narcissist’s only bad emotional stretches are during periods of lack of attention, publicity, or exposure.

The narcissist then feels empty, hollowed out, negligible, humiliated, wrathful, discriminated against, deprived, neglected, treated unjustly and so on. At first, he tries to obtain attention from ever narrowing groups of reference ("supply scale down"). But the feeling that he is compromising gnaws at his anyhow fragile self-esteem.

Sooner or later, the spring bursts. The narcissist plots, contrives, plans, conspires, thinks, analyses, synthesises and does whatever else is necessary to regain the lost exposure in the public eye. The more he fails to secure the attention of the target group (always the largest) – the more daring, eccentric and outlandish he becomes. Firm decision to become known is transformed into resolute action and then to a panicky pattern of attention seeking behaviours.

The narcissist is not really interested in publicity per se. Narcissists are misleading. The narcissist appears to love himself – and, really, he abhors himself. Similarly, he appears to be interested in becoming a celebrity – and, in reality, he is concerned with the REACTIONS to his fame: people watch him, notice him, talk about him, debate his actions – therefore he exists.

The narcissist goes around "hunting and collecting" the way the expressions on people’s faces change when they notice him. He places himself at the centre of attention, or even as a figure of controversy. He constantly and recurrently pesters those nearest and dearest to him in a bid to reassure himself that he is not losing his fame, his magic touch, the attention of his social milieu.

Truly, the narcissist is not choosy. If he can become famous as a writer – he writes, if as a businessman – he conducts business. He switches from one field to the other with ease and without remorse because in all of them he is present without conviction, bar the conviction that he must (and deserves to) get famous.

He grades activities, hobbies and people not according to the pleasure that they give him – but according to their utility: can they or can’t they make him known and, if so, to what extent. The narcissist is one-track minded (not to say obsessive). His is a world of black (being unknown and deprived of attention) and white (being famous and celebrated).

——————————————————————————–

Mistreating Celebrities – An Interview

Granted to Superinteressante Magazine in Brazil

Q. Fame and TV shows about celebrities usually have a huge audience. This is understandable: people like to see other successful people. But why people like to see celebrities being humiliated?

A. As far as their fans are concerned, celebrities fulfil two emotional functions: they provide a mythical narrative (a story that the fan can follow and identify with) and they function as blank screens onto which the fans project their dreams, hopes, fears, plans, values, and desires (wish fulfilment). The slightest deviation from these prescribed roles provokes enormous rage and makes us want to punish (humiliate) the "deviant" celebrities.

But why?

When the human foibles, vulnerabilities, and frailties of a celebrity are revealed, the fan feels humiliated, "cheated", hopeless, and "empty". To reassert his self-worth, the fan must establish his or her moral superiority over the erring and "sinful" celebrity. The fan must "teach the celebrity a lesson" and show the celebrity "who’s boss". It is a primitive defense mechanism – narcissistic grandiosity. It puts the fan on equal footing with the exposed and "naked" celebrity.

Q. This taste for watching a person being humiliated has something to do with the attraction to catastrophes and tragedies?

A. There is always a sadistic pleasure and a morbid fascination in vicarious suffering. Being spared the pains and tribulations others go through makes the observer feel "chosen", secure, and virtuous. The higher celebrities rise, the harder they fall. There is something gratifying in hubris defied and punished.

Q. Do you believe the audience put themselves in the place of the reporter (when he asks something embarrassing to a celebrity) and become in some way revenged?

A. The reporter "represents" the "bloodthirsty" public. Belittling celebrities or watching their comeuppance is the modern equivalent of the gladiator rink. Gossip used to fulfil the same function and now the mass media broadcast live the slaughtering of fallen gods. There is no question of revenge here – just Schadenfreude, the guilty joy of witnessing your superiors penalized and "cut down to size".

Q. In your country, who are the celebrities people love to hate?

A. Israelis like to watch politicians and wealthy businessmen reduced, demeaned, and slighted. In Macedonia, where I live, all famous people, regardless of their vocation, are subject to intense, proactive, and destructive envy. This love-hate relationship with their idols, this ambivalence, is attributed by psychodynamic theories of personal development to the child’s emotions towards his parents. Indeed, we transfer and displace many negative emotions we harbor onto celebrities.

Q. I would never dare asking some questions the reporters from Panico ask the celebrities. What are the characteristics of people like these reporters?

A. Sadistic, ambitious, narcissistic, lacking empathy, self-righteous, pathologically and destructively envious, with a fluctuating sense of self-worth (possibly an inferiority complex).

6. Do you believe the actors and reporters want themselves to be as famous as the celebrities they tease? Because I think this is almost happening…

A. The line is very thin. Newsmakers and newsmen and women are celebrities merely because they are public figures and regardless of their true accomplishments. A celebrity is famous for being famous. Of course, such journalists will likely to fall prey to up and coming colleagues in an endless and self-perpetuating food chain…

7. I think that the fan-celebrity relationship gratifies both sides. What are the advantages the fans get and what are the advantages the celebrities get?

A. There is an implicit contract between a celebrity and his fans. The celebrity is obliged to "act the part", to fulfil the expectations of his admirers, not to deviate from the roles that they impose and he or she accepts. In return the fans shower the celebrity with adulation. They idolize him or her and make him or her feel omnipotent, immortal, "larger than life", omniscient, superior, and sui generis (unique).

What are the fans getting for their trouble?

Above all, the ability to vicariously share the celebrity’s fabulous (and, usually, partly confabulated) existence. The celebrity becomes their "representative" in fantasyland, their extension and proxy, the reification and embodiment of their deepest desires and most secret and guilty dreams. Many celebrities are also role models or father/mother figures. Celebrities are proof that there is more to life than drab and routine. That beautiful – nay, perfect – people do exist and that they do lead charmed lives. There’s hope yet – this is the celebrity’s message to his fans.

The celebrity’s inevitable downfall and corruption is the modern-day equivalent of the medieval morality play. This trajectory – from rags to riches and fame and back to rags or worse – proves that order and justice do prevail, that hubris invariably gets punished, and that the celebrity is no better, neither is he superior, to his fans.

8. Why are celebrities narcissists? How is this disorder born?

No one knows if pathological narcissism is the outcome of inherited traits, the sad result of abusive and traumatizing upbringing, or the confluence of both. Often, in the same family, with the same set of parents and an identical emotional environment – some siblings grow to be malignant narcissists, while others are perfectly "normal". Surely, this indicates a genetic predisposition of some people to develop narcissism.

It would seem reasonable to assume – though, at this stage, there is not a shred of proof – that the narcissist is born with a propensity to develop narcissistic defenses. These are triggered by abuse or trauma during the formative years in infancy or during early adolescence. By "abuse" I am referring to a spectrum of behaviors which objectify the child and treat it as an extension of the caregiver (parent) or as a mere instrument of gratification. Dotting and smothering are as abusive as beating and starving. And abuse can be dished out by peers as well as by parents, or by adult role models.

Not all celebrities are narcissists. Still, some of them surely are.

We all search for positive cues from people around us. These cues reinforce in us certain behaviour patterns. There is nothing special in the fact that the narcissist-celebrity does the same. However there are two major differences between the narcissistic and the normal personality.

The first is quantitative. The normal person is likely to welcome a moderate amount of attention – verbal and non-verbal – in the form of affirmation, approval, or admiration. Too much attention, though, is perceived as onerous and is avoided. Destructive and negative criticism is avoided altogether.

The narcissist, in contrast, is the mental equivalent of an alcoholic. He is insatiable. He directs his whole behaviour, in fact his life, to obtain these pleasurable titbits of attention. He embeds them in a coherent, completely biased, picture of himself. He uses them to regulates his labile (fluctuating) sense of self-worth and self-esteem.

To elicit constant interest, the narcissist projects on to others a confabulated, fictitious version of himself, known as the False Self. The False Self is everything the narcissist is not: omniscient, omnipotent, charming, intelligent, rich, or well-connected.

The narcissist then proceeds to harvest reactions to this projected image from family members, friends, co-workers, neighbours, business partners and from colleagues. If these – the adulation, admiration, attention, fear, respect, applause, affirmation – are not forthcoming, the narcissist demands them, or extorts them. Money, compliments, a favourable critique, an appearance in the media, a sexual conquest are all converted into the same currency in the narcissist’s mind, into "narcissistic supply".

So, the narcissist is not really interested in publicity per se or in being famous. Truly he is concerned with the REACTIONS to his fame: how people watch him, notice him, talk about him, debate his actions. It "proves" to him that he exists.

The narcissist goes around "hunting and collecting" the way the expressions on people’s faces change when they notice him. He places himself at the centre of attention, or even as a figure of controversy. He constantly and recurrently pesters those nearest and dearest to him in a bid to reassure himself that he is not losing his fame, his magic touch, the attention of his social milieu.

Celebrity Spotting in Great Exuma

Celebrity Spotting in Great Exuma

What’s a guy to do?
It seems that playing a pirate in the Caribbean just wasn’t enough for Johnny Depp. He had to go and buy a whole island in the Caribbean! And rumor has it that when he informed his wife Vanessa Paradis that he had bought her an island in the Exumas, Bahamas, her response was: What do we need an island for? Poor Johnny!
I guess nobody really needs to own an island but if you were Johnny Depp (or Justin Timberlake, another celebrity recently spotted in the Exumas) and you could afford a small piece of paradise on earth, then there is no better place in the world to start looking than the Exumas. Johnny Depp and Justin Timberlake aren’t the only celebrities who seem to think so. Other celebrities who have recently been spotted island hopping or island hunting in the Exumas include: Demi Moore, Tom Cruise, Adam Sandler, Bill Gates and Madonna.
Why Exuma?
The Exumas are a string of islands stretching through the Southern Bahamas. Great Exuma is the largest of these islands and its greatest appeal is its relative lack of tourists and commercialization. This factor makes the island attractive to many celebrities who live a major part of their lives in the spotlight. The island also offers some of the best sailing in the world, great fishing, spectacular beaches, luxury hotels, gourmet dining and friendly, down to earth locals. Many magnificent coral reefs are located in this part of the world making snorkeling and scuba diving an incredible experience as well.
If you are a keen star gazer, you might want to set your sights on a trip to the Exumas because even if you don’t spot any celebrities, you’re highly unlikely to return home from this amazing tropical paradise disappointed.

Hyaluronic Acid – Newest Celebrity Beauty Secret?

Hyaluronic Acid – Newest Celebrity Beauty Secret?

We can always count on celebrities to serve as guinea pigs for the latest cosmetic and beauty treatments. During the Botox ™ craze, even director Martin Scorsese commented that he couldn’t find actresses who could frown anymore! Perhaps actors, politicians, musicians and the like all grew tired of looking like Stepford wives because the latest cosmetic craze involves Hyaluronic acid, a key component of human tissue, providing the body with essential moisture and a viable way to erase wrinkles without the loss of facial expression. Hyaluronic acid is available in facial injections reportedly favored by celebrities like Charlie Sheen, Tommy Lee Jones and Oprah Winfrey who have chosen Restylane, a Hyaluronic acid wrinkle-filler that works to lift the lip, wrinkle or fold and create volume. Hyaluronic acid injections do not relax muscles but instead “fill in” areas most affected by wrinkles and fine lines.
There are also several new, non-invasive beauty products that contain Hylauronic acid or work to stimulate the body’s own Hyaluronic acid production. Apparently full lips a la Angelina Jolie are a must-have because celebrities of all ages are going gaga for City Lips, a cutting edge product developed by City Lips Cosmetics. The City Lips product stimulates lips to produce their own collagen and Hyaluronic acid, painlessly increasing the size of lips. According to Karen Rauen, Good Housekeeping Institute’s chemistry director, "The City Lips lip plumper, we found, plumps people’s lips an average of three millimeters.” Celebrities like Teri Hatcher, Nicolette Sheridan, Jamie Lynn Discala, Virginia Madsen, Melissa Rivers, Angela Bassett, Lacy Chabert, Lake Bell, Eliza Dushku, Bijou Phillips, Haylie Duff, Kathy Griffin, Tracy Ross, Marlee Matlin, Shannon Elizabeth, Michelle Rodriguez, Faith Evans, Giuliana Depandi, Debbie Matenopoulos and Princess Ann Claire, are reportedly huge fans of City Lip Cosmetics.
There are other Hyaluronic acid boosting “lip plumpers” on the cosmetic market including Lucky Lips which allegedly increases Hyaluronic acid levels by 148% just 48 hours after use. Other celeb Hyaluronic acid beauty favorites include Hydrating Gel Cream from Prada Beauty, a lightweight, sheer cream featuring Hyaluronic acid and Rest-A-Line Face Treatment by Joey New York, an anti-aging cream rich with Hyaluronic acid which helps the skin hold 1000 times its weight in water, causing a natural plumping effect. All in all, between facial injections and non-evasive beauty creams, it seems like there is much hope on the frontier for finding that elusive fountain of youth; for celebrities and for common folk, alike!

Jewelry and the Stars

Jewelry and the Stars

The walk by celebrities down the red carpet at the annual Academy Awards is probably just as anticipated by television viewers all over the world as the presentation of the awards themselves. The ladies are the stars of the show, and there’s just something enthralling about seeing them decked out in all their finery for the event. The gowns and the jewelry they’re wearing all reinforce that they are stars, a step above us ordinary mortals.
There have been many examples of female celebrities who have been photographed wearing pieces of jewelry that are simply stunning at the Oscars throughout the years. Madonna, for instance, was wearing $20 million worth of diamonds at her neck, ears, and wrists at the 1991 Oscars. At this year’s event, the jewelry worn by the stars were no less eye-catching, and they included just about every design imaginable in just about every hue of the rainbow.
Best Actress nominee Keira Knightley was wearing a vintage Bulgari chandelier necklace of diamonds, rubies, emeralds, and sapphires, whose colors were reminiscent of a peacock’s feathers. Jennifer Lopez was wearing dangling earrings and a necklace of gold and diamonds by Fred Leighton, who also designed Dolly Parton’s earrings and brooch. Charlize Theron’s tawny earrings were supplied by Chopard; so were Hilary Swank’s diamond earrings, bracelet and ring. Diamonds were also the favored stones of actresses like Jennifer Aniston, who sported a cleavage-enhancing necklace. Other female celebrities who were seen wearing diamond jewelry were Best Supporting Actress winner Rachel Weisz, Queen Latifah, Felicity Huffman and Jessica Alba.
Diamonds were also the bling of choice for the men of the evening. Diamond studs adorned the earlobes of the likes of Ludacris and Will Smith. But members of the hip-hop group Three 6 Mafia took the obsession with diamonds a little further — they were wearing everything from diamond bracelets to diamond watches to diamond earrings, and according to some accounts, they even had diamonds on their teeth.
Many of these stars don’t own the millions of dollars’ worth of jewelry that they were wearing. Giants in the jewelry industry, such as Harry Winston, Michael Katz, and Kwiat, have been lending their masterpieces for celebrities to wear every year at the Oscars. This gives them great exposure, which translates into a sharp increase in sales — especially for designers whose jewels are worn by an award winner. While the red carpet can symbolize glamour for Oscar viewers around the world, for the designers, the red carpet represents the probability of greater profits both at home and in other countries.
The jewelry worn by celebrities during the Academy Awards adds a greater dimension of glamour to the event. Whether the designs are discreet or ostentatious doesn’t really matter. What matters is that with millions of viewers all over the globe, celebrities should look like they have the right to walk down the red carpet. And with the help of the jewelry they’re wearing, they do. The stars shine ever more brightly once a year during the Oscars.

Celebrities

Celebrities

Every time I go to the supermarket and stand in line to check out I see dozens of magazines or tabloids about celebrities. My question to anyone that buys these magazines or cares what is inside is, why do you care?
I can understand going to a movie because you are a fan of the star. I personally try to see any movie that Tom Hanks is in because he makes excellent films. I can understand why a person might want to go to a concert to see their favorite musician. There are many examples where a fan could be interested in a celebrity. That is where it should stop though. Why do people care if Nick and Jessica are breaking up? Why do people care what Ben Affleck is doing? If it wasn’t for Matt Damon and “Good Will Hunting” he would be working a construction site like he was in the movie, because he hasn’t made a good movie since.
If my next door neighbor is having trouble with his spouse it is not found all over the magazines and tabloids. Why are “celebrities” personal lives any different? They are not any more important than the rest of us, or are they? It is our hard earned money that makes these people famous in the first place. There are movie stars making $20 million a movie because we buy the tickets. There are drug dealers/gang bangers, making a fortune as rap stars because we buy their CD’s and tickets to see them in concert.
The most unfortunate part of this fascination with celebrities is that more often than not, they are bad influences on younger people and bad examples to society in general. It is very discouraging when you see celebrities rarely being found guilty of crimes because they have high-priced attorneys that get them off. This is not to say they are all guilty but I think there have been cases when a guilty man was set free. Celebrities act as if they are immune to the same laws that apply to the rest of us.
It seems as time passes that people’s priorities become more and more distorted. Instead of focusing our time and energy on people who need it, whether they are sick, homeless, undereducated, or what have you, people spend time and money following the people who need no help from anyone because they can buy all the help they need. Somehow I did not feel bad for Jennifer Anniston and Brad Pitt when they broke up. Both are very well-off financially, both are very attractive, they had multiple homes together with servants to handle all their needs. Their biggest concern was selling off their main home for $20 million. This is just not reality, but then again, maybe that is the reason people are caught up in their lives. At least the magazines and tabloids that discuss these very wealthy people do serve one purpose, they help to keep the homeless people warm on those artic winter nights.

Body Jewelry and Today’s Stars

Body Jewelry and Today’s Stars

Body jewelry and body piercing practices have been observed by various groups of people all over the world throughout the centuries. For some tribes it is a rite of passage, for others it is an indicator of social status. For many, body jewelry is used to enhance personal beauty and as devices to rise above the rest of the pack. Today’s celebrities have been at the forefront in making body jewelry much more mainstream and acceptable – even desirable.

“What’s a little pain if it’ll make me look hip” seems to be the prevalent thought among the young and the old who are turning out in increasing numbers to participate in the body jewelry trend. Not so long ago, only punk rockers and those with ‘bad boy’ images, such as former NBA star Dennis Rodman, were seen sporting body piercings in mainstream media. Today, body jewelry is endorsed by pop celebrities with mass followings, including Britney Spears, Christina Aguilera, Fiona Apple and Lenny Kravitz. Britney Spears has an extensive collection of navel rings, and Christina Aguilera is said to wear the most interesting body jewelry in areas that are covered by her clothing.

Some celebrities with an otherwise ‘serious’ image are nevertheless fans of body art. Actress Camryn Manheim of the television drama ‘The Firm’ sports multiple earrings on the cartilage of one ear. Gillian Anderson, who played the cynical and skeptical FBI agent Dana Scully in the television series ‘The X Files,’ has a pierced belly button. Performers with tongue piercings include former Spice Girl Melanie Brown (Scary Spice) and dancer Jimmy Gulzar, while supermodels Christy Turlington and James King are proud of their piercings. Some sports celebrities also wear body jewelry, including WWE wrestlers A-Train and Billy Gunn, as well as football player Ricky Williams.

Body jewelry has also been used throughout the ages to enhance sensation, and by extension, sexuality and sexual performance. Genital and nipple piercing in both men and women, while not as widespread as nose, ear, tongue, navel and eyebrow piercing, still has its own following. Singer Janet Jackson has stated on the Oprah Winfrey talk show that she likes the sensation that her pierced nipples give her. Other celebrities with pierced nipples include rock musicians Axl Rose and Tommy Lee, Icelandic singer Bjork and rapper Lil Kim. Pop princess Britney Spears likewise has a pierced nipple.

Celebrities, whether they like it or not, are oftentimes looked up to as role models and the influence they wield over their fans is considerable. Fans emulate their idols’ preferences: from clothing, mannerism, even to the wearing of body jewelry. More and more, they are playing a leading role not only in the direction of today’s fashion trends but also in the shaping of modern pop culture.

Advertising And Celebrity

Advertising And Celebrity

It used to be taboo for movie stars to do advertising for products in the United States. We never used to see our favorite movie star in commercials for Frosted Flakes. Catherine Zeta Jones recently broke this unspoken rule by appearing in a series of T-Mobile advertisements. While it is anyone prerogative on how they want to make money, I can understand why movie stars try to avoid getting involved in advertising for products or services. Charity advertising is one thing. Many movie stars do commercials and public service announcements for charities. However, hawking products for Madison Avenue might not be a good idea for movie stars. It can be difficult to play a serious cop role in your newest movie when you are known as the peanut butter guy from television. In short, movie stars and advertising just do not mix.

Occasionally, a celebrity’s success with selling products does depend on the product. George Foreman is now just as well known for his grills as he is as a boxer. I guess the question is did the grill make Foreman successful or did Foreman make the grill successful? George Foreman was a boxer professionally but he had done a series of advertising for muffler shops and other products prior to the grill. Perhaps George was so likable that the combination of a likable celebrity and a product everyone wants is like gold. This seems the most logical explanation for Foreman’s success. What about other celebrities?

Why Does It Work When It Works?

Public Image is important in advertising. If public image was not important, then McDonalds would not have canceled their contract with Kobe Bryant after Kobe was indicted on rape charges. Although he was never convicted, he still lost all endorsement deals with McDonalds and other companies. So there is an important question: are we buying the product, or the celebrity? There is a simple answer. Regardless of the pitching by the celebrities, substandard products only survive for a short time. Failed television shows are a good example of this theory. Jeff Foxworthy is one of the most successful stand-up comedians in history, and he is a well liked celebrity. However, his television sitcom The Jeff Foxworthy Show failed terribly. Foxworthy was not negatively affected by the failure of his sitcom because he went on to start the very successful variety show Blue Collar TV. But as you can see, advertising is a two way street. The celebrity needs to have some credibility in the eyes of the sponsor and the customers. Also, more importantly, product needs to be of high quality as well.

On of the better examples of celebrities in advertising used strictly to sway consumer choice is the war between the cola giants. Pepsi has a reputation of trying to target the younger demographics by featuring such celebrities as Michael Jackson and Madonna while Coca Cola has featured such celebrities as Michael Jordan and Elton John. Pepsi wanted their reputation as the coolest new thing while Coke went with the wholesome family approach. To this point, research has shown that Pepsi usually come up tops in the cola wars. However, as long as there are celebrities to hire there will always be celebrities in advertising.