Advertising On Celebrity Fan Sites

Advertising On Celebrity Fan Sites

Online advertising isn’t quite the same as advertising anywhere else. On the web, ads are everywhere. In fact it is safe to say that the Internet is one gigantic billboard.

Online advertising also differs from regular advertising in that glitzy, gimmicky logos or images or even taglines don’t cut it. Usually, the people who use the Internet are looking for specific items of information and just tune out the various gimmicks that companies use for their commercials.

This may be because when the net was young and still mostly dial-up, the ads were banner types which were pretty but really heavy. Though broadband has now replaced dial-up, Internet users prefer ads that are light and easy and preferably unobtrusive to their research.

What is the same, whether you advertise online or offline is that people connect with people. In general, they respond better to ads that appeal to their values or feature something they can relate to. They relate better to commercials that feature people.

For example, if your product is about health care, they are more likely to respond to a doctor than to anyone else. If your product is about basketball shoes, they are more likely to respond to a basketball player. Basically, you choose a spokesperson that your prospective buyers will believe or listen to. The only exception to this rule seems to be celebrities. For some reason, people will believe almost anything celebrities say, whether or not they themselves are suited for the product or not.

Now, hiring a celebrity to endorse your product can be a really expensive thing. Most celebrities charge high, after all you are trying to ride on to their popularity. Their manager will make sure that they get the most out of being your commercial model.

Unlike regular advertising, however, there is a way to cash in on the popularity of celebrities without having to pay an exorbitant rate. They are called celebrity fan sites. These are sites about a celebrity that may or may not be owned or maintained by the celebrity who is featured. Usually these sites are run by a fan of the celebrity, hence the term celebrity fan site.

Here is a truth that artists who last long in the industry know. The fans control their world. The acceptance of the public of their image, their composition, their design, their performance determines how much money they will earn.

The fans are also the ones who search the Internet the most about information about their favorite, and some not so favorite celebrities. Celebrities are among the highest searched items on the net. Over 40 million queries about them are made a day.

Thanks to search engines, these celebrity fan sites get quite a bit of exposure. They talk about their favorite singer, actor, model, or athlete. They have interesting information that attracts even more fans of their favorite star.

That’s a lot of traffic that businesses can utilize. All the companies need to figure out is which ones of the many celebrities will their target group be likely to visit. This will help you get the necessary exposure that your product needs.

One way to look at it is as sponsorship. A lot of TV shows or segments are sponsored by various companies. They allow these TV shows or segments to stay on the air. In exchange, these shows flash their logos of their sponsors during commercial breaks.

Online advertising has an advantage here. Unlike TV where the sponsor has to wait for their commercial spot, online advertisers have their ads constantly on the page on specified areas. Visitors can see them all the time as they surf the celebrity fan site. Depending on the agreement, some sites will even allow the advertiser to have their ads on various pages of the site, so no matter where they travel on the actual site, they still see your product on display in a prominent area.

Putting an online ad on celebrity fan sites is a lot less expensive than paying for airtime on television. The cost is a lot lower and you get more exposure since you are not limited to just your national public. Keep in mind that the Internet is on a global scale.

These celebrities have fans all across the world. The celebrity fan sites, being on the net, have a global reach. If your business caters to the international market here is another reason why you may want to place your ad on a celebrity fan site.

People like to be in touch with people. They like to know what’s going on with their favorites. So of course, they will look up news on their idols and voila! When they visit the sites about their favorite star, there’s your ad. Isn’t that great exposure?

People often idolize celebrities because they see something in these people that they would someday like to achieve, whether it is a physical, mental, social or maybe just a financial thing. They long to be as beautiful or as smart or as attractive to the opposite sex. Some may just long to be as fit or as skilled an athlete. Whichever aspect it is that they admire in these stars, if your product is something that can help them come close to achieving that goal, they may just click on your ad.

You will need to do some research to find the best celebrity fan site on which to place your ad. You do want to get the most for your money and there are hundreds of celebrity fan sites out there. You are looking for the one that attracts the most number of fans who are also part of your target market.

If you find the celebrity fan site you like, make sure to check out the contact details of the site owner right away. Most of them will have a link on their site marked as “contact us”. Once you get in touch with them, you just need to negotiate for a prime spot on their site. Don’t wait too long! Other businesses want that spot.

Jazz Music

Jazz Music

Jazz music has evolved to the point where basic signature of the style has minimized into an influential element. For example, the Jazz music of the 80′s electronica music of IDM which stand for Intelligent Dance Music where such artists like Bjourk is known for. The drum and bass is another form of electronica that does not use the typical improvisation that is one of the key elements of Jazz music. In fact, this is not thought of as Jazz music at all, but a style that was influenced by Jazz music.

Musicians of the electronica age were St. Germain, Jazzanova, Portishead, Apex Twin and more who used live Jazz music to beats. The Cinematic Orchestra and Julien Lourau from Europe’s France were very successful with this style of music. However, those musicians who master keeping the traditional Jazz music combined with new elements are the most loyal to the style from which it came. In the millennium, Jazz elements became a part of the American Pop scene with the artist Norah Jones, and Christina Aguilera, Amy Winehouse.

There are skeptics who do not believe the music should be called Jazz. However, Christina Aguilera’s Back To Basics album used Jazz brass instruments with urban beats. Jazz music according to the National Public Radio filed a report stating that the music is becoming more popular with the public regarding the interest of the buyers of jazz music.

Rhythm and Blues music is a product of Jazz music that describes funk and soul. The musicians who successfully made their mark with this sound of jazz, boogie-woogie gospel, bebop and blues reinvented R&B into contemporary styles. Artist such as Robert Palmers, Jerry Lee Lewis, Fats Domino, Prince, Michael Jackson, Whitney Houston, Janet Jackson, Keith Sweat, Mariah Carey, En Vogue, Guy, Jodeci, Mary J. Blige, Levert, Teddy Riley, Justin Timberlake, Aaliyah, Missy Elliot, Lauren Hill, Brian McKnight, Jimmy Jam and Terry Lewis are a few of the many people who’ve made this music popular. Later on Pop artist like Pink, Britney Spears and Gwen Stephani used R&B musical elements in their songs. The wheel of the evolvement of Jazz music keeps turning into new styles, yet turns back at different times toward the root where it began.

Those who were in favor of the traditional Jazz music feared that the essence of Jazz music would be lost among all the new innovations. Free thinking in the world of Jazz caused a division between the modernist and traditionalist. The world of Jazz music has changed to the point where Jazz once the leader turned into an element included in today’s works of art. Nevertheless, nothing in the traditional Jazz music has changed, but the radios have extended their repertoire to include all the styles of music with jazz elements.

The array of Jazz music is present in the Jazz fests who played music with African elements that did not sound like Jazz music. One thing we all should look out for is the musical elements in Jazz that stand out such as the complex rhythm, and the chromatic chordal harmony or chord progressions typical for the Jazz Music.

Save Money by Renting your DVDs Online

Save Money by Renting your DVDs Online

As a movie lover myself I discovered that the best way to rent
DVD movies and games in this day and age of the modern computer
is by using one of the Online DVD and Game Rental Services. If
you love watching movies or playing video games you should
seriously consider one of these rental services as a time savings
convenience and value.
The two largest DVD Online Rental companies which are very well
known by their 3 Million plus members is NetFlix and
Blockbutster. Both services are very similar, however, NetFlix
seems to be top dog as of this writing.
Some of the great benefits of Online DVD Rental includes:
- 40,000 + movie titles
- New releases
- No late fees
- Free shipping, both to you and the return shipping
- Affordable monthly plans
- No long term contracts
- Cancel membership anytime
I am confident that you will find either of these services a
great resource for your own DVD and Gaming needs.
Both DVD rental services, NetFlix and Blockbuter, have done a
wonderful job of keeping their service simple and easy to use. By
providing your basic information and then adding your favorite
movies to a list or queue you can begin receiving movies right to
your mailbox postage free. It’s just so crazy simple!
One of the best advantages to renting your DVDs online is direct
delivery to your door. Not only do you receive free shipping,
you’ll also get fast delivery of your DVD movies and game
rentals. I always receive movies in 1-2 days and return shipping
via a pre-paid envelope back to the company is delivered in a
timely manner as well. This makes the DVD turnaround time very
quick and your more than likely to always have a DVD movie on
You may keep each DVD or Game as long as you like. Remember,
there are no late fees so you are free to watch movies at your
leisure. No need to feel rushed in watching your movie because
the DVD does not have a required due date for return. This one
feature alone is money in the bank from saved late fees. I don’t
know about you, but our family has paid many late fees over the
years for movies that were not watched by the 1, 2 or 3 day
return due date. We actually paid more in late fees than we did
for the movie!
No more late fees for us! We do all of our DVD movie rental
online now. It not only saves us the hassle and time from running
back and forth to the nearest DVD rental store, we love the
anticipation of our next DVD in the mailbox! ~It’s almost like
Online DVD rental is definitely the superior choice for renting
DVD movies. As long as the DVD Rental services continue to keep
the process simple and easy I see Online
DVD Rental as the wave of the future.

Jokes and Riddles – How To Write Them

Jokes and Riddles – How To Write Them

Just listening to or reading jokes and riddles may "wake up" your brain, but it is creating them that really exercises your brainpower. The process requires you to use both logical and lateral thinking skills. How do you do it, then?

Jokes and riddle don’t come to mind randomly. In fact, after watching how many comedians create their routines, I am convinced that they use what I call "humor algorithms," even if they do so unconsciously. You can learn to do the same, but consciously, and as an interesting brain exercise.

<b>Joke And Riddle Algorithms</b>

One systematic and creative humor algorithm involves starting with a word or a subject, and then fitting it into various joke and riddle "types." For an example, I’ll start with "chair." (I really am doing this as I write, so forgive the weak humor that is sure to result.)

The first thing I do is systematically think of all the types of chairs I can, and write them down. After that, I write down a few types of jokes, such as "puns," "misdirection," "differences," and "similarities." As I do this, it occurs to me that an electric chair might have the most potential for humor (all serious things do). Here is what I could come up with in thirteen minutes:

<b>Differences</b>: What is the difference between a toilet and a chair? I’m sorry, but if you don’t know, I can’t invite you over to my house!

<b>Misdirection</b>: Why did Charlie hate the chair they gave him for his birthday? Because they gave him the electric chair!

<b>Similarities</b>: What does my dog have in common with a chair? He has four legs and an IQ of zero.

<b>Pun</b>: Why did the customer at the motor vehicles department start rearranging seats after waiting for hours? Because he was the "chair-man of the bored."

Writing humor isn’t necessarily easy, but it is great brain exercise. Whether it is easy or not, by using these "algorithms," anyone can write jokes and riddles. Why not give it a try?

Do Popular Fad Diets Work?

Do Popular Fad Diets Work?

It seems like so many celebrities today market their own diet, exercise, or weight loss programs, celebrities like Suzanne Somers or Kathy Ireland. The appeal of these programs is obvious, because celebrities are always so trim and healthy-looking. And since celebrities are often amiable and trustworthy, it’s easy to trust that their products will work for you.

Most celebrities, however, do not have any professional training in the fields of exercise, health, or nutrition. Often, they are merely offering a good sales offer to the public.

Experts on health and nutrition Annette B. Natow and Jo-Ann Heslin, who wrote the book Get Skinny the Smart Way, say that consumers should be apprehensive of celebrity-inspired diet and exercise plans. They point out these kinds of books are usually based on nutritional fiction and that, while the diets outlined in these books may result in short-term weight loss, they are not always very healthy for the long term. It might be wise to instead consider a plan written by health and nutrition experts.

Celebrities aren’t the only pitchers of fad diets. There have been many ridiculous fad diets through the years, and many people have tried them, including the grapefruit diet, which suggests eating a grapefruit before each meal. Then there is the cabbage soup diet, which involves eating all the cabbage soup you can. There have been fads that require eating nothing but eggs, eating only raw foods, even fasting every other day. These diets not healthy.

No major health group ever supported the cabbage soup diet. The American Heart Association condemns it, noting that it can cause you long-term harm. Advocates of the diet say that you can lose as much as 15 pounds a week on it. However, this is just water, and when you begin eating other foods again, you will gain back all of the weight immediately. There are a few possible side effects of doing the cabbage soup diet, which include weakness, stomach cramps, and diarrhea.

Another dubious diet plan is known as food combining. Proponents of this type of dieting preach that you are overweight because you eat the wrong types of foods together. The requirements of this diet seem pretty random. For example, the diet might state that you can eat a banana only at breakfast. This makes no sense, as your stomach can digest different foods at any time of day. The goal of this plan is to consume fewer calories, but there are more efficient and healthy ways of doing this.

There are even claims that you can lose weight while you sleep. By using their product before you go to bed at night, you will lose weight in your dreams. This is an impossibility. There are even diet plans that state that you can lose weight by eating their special milkshakes or candy bars. These products are nothing more than milk and candy with added vitamins and minerals. You rarely feel sated or full after using these products, which can lead you to binge eat, and eat more calories than you would have otherwise. In addition, plans such as this make it very difficult to maintain any weight loss in the long term.

There is a lot of money to be made in the diet industry. Marketing companies will continue to feed off the ill health and insecurities of overweight people. When looking for an effective diet plan, it is your job to know the fad diets from the legitimate ones. In the long run, there are no true short cuts to weight loss. A successful weight loss program takes time and determination, along with exercise, healthful eating, and portion control.

The Song Of The Antique Music Box

The Song Of The Antique Music Box

There’s nothing like a music box; those haunting melodies that can instantly take us back in time. The song of a music box sounds like history; maybe because they have always been a fixture in homes throughout the centuries. Perhaps that is why the antique music box seems so fitting. It is though the music box has been restored to its original form; and in taking its place in our homes, tells the story of a life steeped in history.

The first music box was made by Swiss watchmaker, Antoine Favre in 1796, and acted as a rudimentary record player of sorts, allowing owners to enjoy and entertain with music in their homes. Music boxes continue to evolve under the guidance of their native country. Even as other regions began to design their own music boxes, the Swiss still enjoyed the credit for this miraculous invention. Even today, many an antique music box is referred to simply as a Swiss music box.

Depending on the time period in which the antique music box was made, you will surely enjoy a variety of period music. In this way, the antique music box acts as a time capsule of sorts, capturing the specific nuances – both in design and melody – of that very particular time in history.

While it can be a valuable and treasured item, the antique music box does not come without its challenges – mainly in the area of repair. Repairing an antique music box – because of its intricate and long outdated parts – can be difficult. It’s important to find a reputable and skilled professional to repair or service your antique music box. You may look to those stores that sell contemporary music boxes; many times the owners and operators of these stores are music box enthusiasts and have knowledge of the complexities of the antique music box.

Keeping your antique music box in proper working condition will allow you to enjoy it for a lifetime and even pass it down to future generations who can then have the opportunity to hold history in their hand.

<title><H3>Blu-Ray Movies</H3></title><authorname></authorname><authordesc></authordesc><content>

Many people are quite impressed with the quality of the Blu-Ray movies out there. The newer releases are coming out in this format. You can buy them or even rent them at your local movie store. Blu-Ray movies are going to be the way of the future so many people figure they should just start buying them in this format now. That way they will have fewer to release later on when DVD’s become a thing of the past.
Technology is always going to show us the next best thing. Sometimes those images work out well and other times they don’t. It really depends on what it is that you are talking about. Blu-Ray movies are one of those things that will do very well though. They offer a very clear and crisp picture. They also won’t get scratched like your normal DVD’s will.
There are those consumers that aren’t too happy about Blu-Ray movies though. They feel they are getting ripped off as they have DVD’s that are still in great condition. They don’t want to have to go out and replace all of them again with Blu-Ray. Many of the top movie companies including Disney are going to start releasing their classics on Blu-Ray so people can buy a couple of them at a time so the cost is stretched out.
In addition to the new releases, you can be sure many of the old favorites will find their way to Blu-Ray as well. Consumers are going to have to accept the fact that if they want to be able to continue moving forward they will have to choose to move forward with these Blu-Ray movies.
Many consumers will tell you that they were skeptical until they saw the quality of the movies though. They may have watched a new release or purchased on of their favorite movies in this format. Regardless, they could tell a definite difference in what they were viewing in the past.
It is this look and see concept that will likely encourage most consumers to go forward with the purchase. Curiosity is a great way to market and this is one area where people will take a close look. They may watch a Blu-Ray movie at a friend’s house and decide nothing less will do for them.

Humor in Advertising

Humor in Advertising

Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both product and customer. The balance between funny and obnoxious can often be delicate; and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.
The best products to sell using humor tend to be those that consumers have to think the least about. Products that are relatively inexpensive, and often consumable, can be represented without providing a lot of facts, and that’s where there’s room for humor. Candy, food, alcohol, tobacco and toys/entertainment related products have proven to benefit the most from humor in their campaigns. One of the most important things to keep in mind is relevance to the product. An example of an extremely successful humorous campaign is the series of “Yo Quiero Taco Bell” commercials. The star, a tiny talking Chihuahua who is passionate about his Taco Bell got people repeating the company’s name across the country. The repetition of the company name and the actual content of the commercial reinforce the message in a relevant manner. Taco Bell saw a substantial rise in sales and their own mascot became a pop icon.
Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may leave one person gripping their sides from laughter may leave a bad taste in another’s mouth. The target market must always be considered. What’s funny in a client presentation may not be funny on an airplane, at a country club or in a hospital. An example of a recent humorous product introduction is Mike’s Hard Lemonade. These commercials feature over exaggerated and comical violence with the underlining message that no one’s day is hard enough to pass up a Mike’s. It failed, ranking as one of the year’s most hated campaigns by both men and woman according to 2002’s Ad Track, a consumer survey. The series of commercials are aimed at 21-29 year old males and the repetition of comical violence (such as a construction worker being impaled on the job and a lumberjack cutting off his own foot) gets less and less funny every time it’s viewed. Eventually the joke just wore out and the commercial became annoying and offensive.
Humor in advertising tends to improve brand recognition, but does not improve product recall, message credibility, or buying intentions. In other words, consumers may be familiar with and have good feelings towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety, once a commercial starts to wear out there’s no saving it without some variation on the concept. Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making the customer laugh, they have to keep things interesting, because old jokes die along with their products.