Six Tips For Perfect Email Pitches

Six Tips For Perfect Email Pitches

Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes.

Brevity is the soul of wit. Shakespeare could have been giving media relations tips when he penned this gem several hundred years ago. If you can’t get to the point in your subject line in 10 words or less, you need to work on your message. Keep the subject line short and to the point, and include the time frame if it is important to the pitch. For instance: "Entrepreneurs Storming NC General Assembly Tuesday"

Surprise! If you have a startling or interesting fact, use it as a hook. I am developing a story idea about local home prices. My initial thought for a subject line is: "Average Lake Norman Home Listing Price Spikes To $413,000." Recently I used these subject lines to get coverage: "Interest Rates Hit Six Month Low" and "No Credit Score, No Problem".

Humor Me. Humor is not for everyone. It is best to use it only if you know the reporter has a sense of humor or appreciates quirky items. Maria Stainer, assistant managing editor of the Washington Times, was quoted recently about an email pitch that got her attention and coverage. "Teach Your Dog To Meditate" was the line that hooked her on a story about a new book on animal behavior.

Don’t Get Too Attached. Don’t ever attach word documents or photos files to an email pitch. Did I mention that you should not send attachments? To get past email filters and to avoid hacking off your media contacts, wait until they ask for additional information before sending photos and documents. And, if you make them mad, your next pitch may be deleted before it is ever read.

Be Cool. You’re fired up to fire off that media pitch you have just written. Don’t. Let it cool off a bit first. Ask for input from others before you send the pitch to the media, particularly if you are trying to use humor or be quirky. You don’t want your pitch to fall flat.

Be Relevant. Friend David Mildenberg, a reporter at the Charlotte Business Journal, has the best tip of all. "I think email pitches can be effective for all the obvious reasons: If they contain news relevant to the publication and its readers, if the pitches are concise and if the pitches are understandable," he says.

Wind up and start pitching.

The Celebrity Fashion Phenomenon: What is So Alluring About It?

The Celebrity Fashion Phenomenon: What is So Alluring About It?

Do you have a favorite movie star or television star? If you do, have you ever wondered what their personal life was like? If you have, you are definitely not alone. In today’s society, it seems as if many individuals are interested in knowing the latest news or gossip surrounding today’s most popular stars. In addition to who is dating who, a focus is also placed on celebrity fashions. In fact, where are many out there who wish that they could dress and look like one of their favorite celebrities. While this feeling is quite common, it often leaves many others wondering why.

When it comes to examining the celebrity fashion phenomenon it is actually difficult to come up with an answer as to why it is so popular. Different individuals like to look and dress like celebrities for different reasons, some of which are easier to explain than others. Just a few of the many reasons why the celebrity fashion phenomenon has gained such a following are touched on below.

The thing about celebrities is that they are popular and well-known. In fact, many celebrities cannot even leave their homes with out being recognized and prodded for autographs by fans. While many celebrities wish that they could change this, there are many “everyday,” individuals who wish that they had their own fan following or wish that they were as popular. Although dressing a certain way or in a certain style of clothing isn’t necessarily guaranteed to make you more popular, there are many individuals out there who think that it does. These are often the individuals who regularly checkout the latest in celebrity fashion trends.

Another one of the many reasons why the celebrity fashion phenomenon is continuing to increase in numbers is because celebrities are often well-known for their fashion choices. If you were to turn your television on to a fashion show or even just a news channel, read a fashion magazine, or visit an online celebrity gossip website, there is a good chance that you will find a celebrity being complimented in their good taste in clothing. Most “everyday,” individuals aren’t always complimented on their clothing or fashion accessories, although many wish that they were. That is one of the many reasons why many individuals try to keep up with celebrity fashions and copy them, in any way possible.

Although there are some out there who view the celebrity fashion phenomenon as an unhealthy obsession, there is actually really nothing wrong with keeping up with the latest in celebrity fashions. What you need to remember though is that just because it looks good on a celebrity, it doesn’t necessarily mean that the same thing will look good on you. You should also keep price in mind. Many celebrities have unlimited financial resources; therefore, the cost of clothing and fashion accessories isn’t always an issue for them, but it may for you. Of course, you can dress like a celebrity if you want to, but you need to remember that celebrity fashions regularly change; therefore, there is no need for you to go broke trying to afford the “hottest,” trends that may only last for a few weeks.

In short, the celebrity fashion phenomenon is one that regularly discussed by fashion experts, as well are product manufacturers and clothing designers. With the celebrity fashion phenomenon at its current state, it is not uncommon to find designers trying their best to get their latest fashions appearing on today’s hottest celebrities.

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Jazz: The Forbidden Music

Jazz: The Forbidden Music

There was a time in history when Jazz the music was banned during World War II when it was considered a plight for freedom against Hitler’s Nazi regime due to what it represents. Jazz music is the product of America that was creatively invented by African American from culture, and all the elements of the American life that influenced this style of music.

Jazz music is a symbol of freedom, hope and the ability of express ones self in through one of best art forms which is music. Meaning, African Americans fought oppression since the beginning of slavery, and Jazz music represented that resistance. Jazz music has a foundation of the basic rules of composition, but it has since expanded its way toward newer forms of music.

America who also gained their freedom from Europe joined showed their patriarchy by listening to the Jazz music on records and on the radio to encourage their fellow Americans to believe in their country, and the freedom it stands for. Hollywood, celebrity musicians and Jazz musicians even supported freedom by joining patriotic films to get their point across to the world. This act caused Hitler and Stalin to fear the effect Jazz music would have on all who listens who could easily be influenced by the idea of freedom, and patriotism.

In the year 1921 there were Americans who did not favor Jazz music or the Jazz dance. There were activist who stated that Jazz is a type of menace that is worse that alcohol, and that it would be better to wipe Jazz out of existence. In Germany, Jazz and all other American music was banned in the country before and after Americans joined the war. Stalin forbid the playing of Jazz music at the end of the 1945 war throughout the Soviet Union, and banned the use of saxophones. Jazz was called "the music of blacks by Hitler as a reason for the prohibition of Jazz music. Nevertheless, Jazz music was embraced by all who heard it around the globe.

In fact, It was adored by those who supported the resistance of such a war. In the area of Azerbaijan the year of the 1950′s produced even more forbidden Jazz music into a new style of Jazz known as Mugam that came from the Baku style of music. The sound of Jazz produces an atmosphere of relaxation and freedom that even spread to Algeria who wrote a form of Jazz that spread all around their country and in Europe known as Rai in the late 1960′s. Though there were many haters of Jazz music who forbid the use of it those who understood loved it.

Those who did not like Jazz wrote books on it titled "Vo do do de o Blues" against Jazz and blues. Another title was "Anti rag time girl" about a lady who hates Jazz music. However, when the underground clubs broke the law discreetly to make a home for jazz in Speakeasies they also spread the gospel of Jazz music all around the world.